Three founders with equal shares in the company and separate areas of responsibility.
MEET OUR FOUNDERS
LLoyd Preston
Responsible for event delivery and day to day operations. Handles venue bookings, fixtures, entries, equipment and match day organisation, and leads the team on the ground. Holds our venue and governing body relationships across Norfolk, including Norfolk FA, Creative Lincs, The Nest, Pace Padel and Norwich City Community Sports Foundation.
Co-Founder · Operations & Sport
Luke Carlisle
Responsible for brand, design and content across all Events of Tomorrow brands. Covers identity, graphics, photography, video and social output. Also runs LWC Digital Production, which handles our production in house.
Co-Founder · Creative & Digital
Harvey Dack
Responsible for direction and growth. Covers which sports and formats we build next, how each brand develops, and the business partnerships and commercial structure that let us keep entry prices sensible.
Co-Founder · Strategy Director